POV: You’re a student at Hogwarts and you just posted a note on Instagram saying, “Anyone wanna help me with potions?” You check your followers notes and one catches your eye, it reads, “I can help, meet me in the library,” and who posted it? None other than your crush Draco Malfoy; is he answering you? You instantly change your note to, “Are you talking to me?” and hit post, waiting to see if you just embarrassed yourself or not. Two minutes later you get a text notification on Instagram from Malfoy responding to your note saying, “Yes, I’ll be in the library waiting.” You giggle to yourself because you’ve just procured yourself a study date with the one and only Draco Malfoy. 

Green apples, the scent of mahogany, POV videos, fanfiction and Arctic Monkeys are all key features of DracoTok. 

DracoTok was a subculture on TikTok made up of “Harry Potter” fans who had a special love for the character Draco Malfoy and made content meant to insert themselves into the “Harry Potter” world. The most popular content included users creating fanfictions, edits, POV TikToks about Malfoy and also editing themselves into movie clips with Malfoy. 

This community died out a little online post-pandemic, but with the growing anticipation for the new “Harry Potter” remake, it seems to be making a comeback. 

Draco fans have begun to come out of hiding and making new videos with a similar structure: Instagram Notes with Draco Malfoy. 

Instagram Notes are a feature on Instagram much like a story where you post your thoughts or a song on your note and it expires after 24 hours. Instagram Notes with Draco Malfoy videos all tend to follow the same script, where Y/N (your name) and Malfoy share cryptic notes back and forth until one of you confirms your notes are about each other and nobody else. 

Olivia Caroll, PEACE sophomore, has been a DracoTok watcher since 2020 and remembers this community at its peak. “Things got really boring on social media, you don’t see people having fun like we used to when we were younger,” Caroll speculates on why DracoTok is coming back. “I think people are yearning for that, we’re going back to having fun because we’re bored and we’re tired of being embarrassed by everything.”

While these videos may seem a little immature and cringy, they’ve helped bring back a huge fandom and has gotten fans excited for this new era of “Harry Potter.”